This morning, Starbucks celebrated the merciful end of prolonged suspense with a tweet reading, “Introducing new Iced Cloud Macchiatos in Caramel and Cinnamon. All they could do was say it in capital letters, and promise that if their suspicions turned out to be true, they would order a “grande” of the Grande drink! Very clever, and I’m happy for them that everything worked out. Grande’s fans, of course, suspected that she was creating some kind of new product with Starbucks, but couldn’t prove it. Grande teased the collaboration yesterday with a tweet of two cloud emoji, one coffee cup emoji, one black heart emoji, and today’s date. Starbucks teased the collaboration yesterday with a tweet of two cloud emoji, one green heart emoji, and one coffee cup emoji. The woman loves clouds! Clouds also feature prominently in the merch for Grande’s 2018 album Sweetener, which includes a sweatshirt with an image of a giant Ariana Grande sitting on top of the Earth and fingering a cloud.
It also comes from Grande’s Twitter account, which has more than 62 million followers, from which she tweeted the cloud emoji 98 times in 2018, including nine times in a single tweet teasing the release of her July single “God Is a Woman.” The “cloud” component comes from Starbucks’s trademarked cold foam, which was introduced in 2014. Ariana Grande has her own Starbucks drink now - a “Cloud Macchiato” that comes in cinnamon or caramel, hot or cold.
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